Why your marketing performance problem is really a measurement challenge

Figuring out how your company will grow is one of the biggest challenges facing marketers.

Figuring out how your company will grow is one of the biggest challenges facing marketers.

The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service.

But setting your marketing team up for success is tougher than ever. One reason is that, at many companies, the individual players aren’t using the same playbook. They choose a lower-value target, or the wrong one altogether, launch campaigns without insight and watch growth and ROI sputter.

Getting on the right track for growth is easier said than done. If you’re not seeing the number of leads, conversions, sales or other key metrics you’re looking for, finding out what’s not working and knowing how to fix it is tough.

The issue may not be your marketing tactics at all. It might actually be how you’re measuring performance. Without accurate measurement that de-duplicates results across customers and gives each touch point the proper credit toward a desired outcome, you really don’t know what’s working and what’s not.

Read more...


Want to start an Amazon delivery business? ...
Want to start an Amazon delivery business? ...
How to Get a Job Helping Kids...
How to Get a Job Helping Kids...
5 cost-effective ways you can erase your credit card debt...
5 cost-effective ways you can erase your credit card debt...
How to Tell Your Story When Job Searching...
How to Tell Your Story When Job Searching...
How Do Money Orders Work?...
How Do Money Orders Work?...
How to Invest in Your Early 20s...
How to Invest in Your Early 20s...
9 Common First-Job Mistakes...
9 Common First-Job Mistakes...
Stressed about your finances? ...
Stressed about your finances? ...
What's the most popular age to take Social Security?...
What's the most popular age to take Social Security?...
When's the Right Time to Invest?...
When's the Right Time to Invest?...
Is a Life Coach Worth the Money?...
Is a Life Coach Worth the Money?...
How to keep on top of your personal finances in a growing economy...
How to keep on top of your personal finances in a growing economy...
4 debt-related words everyone should know...
4 debt-related words everyone should know...
How Investors Should Read a Dividend Cut...
How Investors Should Read a Dividend Cut...
6 Side Jobs to Make Extra Money...
6 Side Jobs to Make Extra Money...
Starting a new business? ...
Starting a new business? ...
10 Ways to Make Money if You've Been Laid Off...
10 Ways to Make Money if You've Been Laid Off...
Losing net neutrality is a loss for small businesses...
Losing net neutrality is a loss for small businesses...
3 tips for starting your business...
3 tips for starting your business...
‚What Is a Good Credit Card APR?...
‚What Is a Good Credit Card APR?...
10 tips for seasonal survival of your small business...
10 tips for seasonal survival of your small business...
3 ways you can reduce your investment risk...
3 ways you can reduce your investment risk...
How to Design a Job You Love...
How to Design a Job You Love...
Need money to get started? We've got you....
Need money to get started? We've got you....
This is the worst investment advice you can get...
This is the worst investment advice you can get...
Money Can Actually Buy Some Happiness...
Money Can Actually Buy Some Happiness...
11 tips for landing your dream job...
11 tips for landing your dream job...
3 ways to build credit without a credit card...
3 ways to build credit without a credit card...
Is Bitcoin a Safe Investment?...
Is Bitcoin a Safe Investment?...
How to sink your chances of venture capital money for your startup...
How to sink your chances of venture capital money for your startup...
Tax cut, bonuses for workers? ...
Tax cut, bonuses for workers? ...
These 4 Documentaries Will Teach You About Money...
These 4 Documentaries Will Teach You About Money...
How Millennials Are Making Money...
How Millennials Are Making Money...
Small businesses use savings to invest, hire...
Small businesses use savings to invest, hire...
9 Great Paying Remote Jobs...
9 Great Paying Remote Jobs...
The best place to start a business?...
The best place to start a business?...